Recently I have reviewed some websites and I have found that most of them failed in getting registered with Google and the other major search engines. This is a common mistake and many organisations are failing to get past the point of a visually perfect website. A website must be visually appealing but it must also have text that is relevant and specific to your site's content and potential visitors. Search engines can only read text.

The key to a getting your site ranked on a search engine is writing effective content based on keywords that your potential visitors might be searching. Keywords should be researched and carefully selected for their high search numbers and low competing pages. Once selected these keywords should be positioned within your site in the following locations:

• Pages title
• Page address
• Headings
• Within the content
• Behind graphics

Watch your site climb in the rankings of your favorite search engine by implementing these techniques. If you need any assistance just give us a call.