Advanced Facebook Advertising - Full Day - $497

Advertising on Facebook is a very powerful way to promote your business.  If you are a frequent user of Facebook you would have noticed Ads in your feed that are very specific to your needs, interests and wants.  This is the power of Facebook Advertising and your business should be taking advantage of this platform.

The information available on Facebook is GOLD to any marketer but you need to know how to take advantage of this information.  Don’t throw your marketing budget away by creating ads without taking advantage of the analytics that Facebook offers.

Creating an Advertising Campaign is easy on Facebook but buyer beware.  Unless you know what you are doing, you will be running ineffective campaigns.  Learn the insider secrets and techniques that our experienced Facebook Marketers use in their client campaigns.

PLEASE NOTE THAT A CERTAIN LEVEL OF KNOWLEDGE IS ASSUMED TO GET THE MOST OUT OF THIS WORKSHOP. IF YOU FEEL THIS IS BEYOND YOUR CURRENT SKILLSET, WE RECOMMEND THAT YOU DO THE FACEBOOK FOR BUSINESS (BEGINNERS) WORKSHOP and INTRODUCTION TO FACEBOOK ADVERTISING FIRST.

Workshop Outline

  • Develop a Customer Avatar – Who is your ideal customer?
  • Understand Facebook Campaigns, Ad Sets and Ads
  • Understand Sales Funnels and why you need them
  • Understand Landing Pages and why you need them
  • Learn about the different ways you can advertise on Facebook and which is the most effective
  • Understand Ads Manager or Power Editor
  • Learn about the Business Manager and understand if you need it
  • Learn about the Facebook Ads Dashboard
  • Understand Audience Insights and Saved Audiences
  • Learn about creating Custom Audiences to target your ideal customer
  • Understanding re-targeting and how to do it
  • Create Lookalike Audiences
  • Learn about effective Facebook Ad Campaign Structures (Campaigns, Ad Sets & Ads)
  • Understand effective Facebook Ad Set Settings
  • Learn all about Placements, the what, when and why
  • Learn about effective Facebook Ad creation
  • Understand Split Testing and other optimisation tips
  • Analyse, optimise to get the best results

 What to expect

This is a very high level, fast paced workshop where you will learn the best techniques and tips from highly experienced Facebook Marketers.  You will leave this workshop arming with the knowledge that you can create effective Facebook Advertising campaigns.

Who should attend and prerequisites

This workshop is ideal for Business owners or managers who:

  • Have tried Facebook Advertising and don’t think it works
  • Are using Facebook Advertising and want to get better results
  • Have a good marketing budget and are willing to spend a minimum of $20 per day on Facebook Ads

The prerequisites for this workshop are that participants should:

  • Be able to use a Windows or Mac computer
  • Be able to use a Web Browser (Internet Explorer, Firefox, Chrome, etc)
  • Have an excellent knowledge of Facebook or attended the Facebook for Business (Beginners) and Introduction to Facebook Advertising workshops
  • Have a good concept of their ideal customers and business objectives
  • Have a Facebook Ads account setup and linked to a Facebook Page they wish to manage
  • Have an idea of what they wish to advertise
  • Bring an email list of clients in an Excel spreadsheet
  • Bring images, videos and ad copy to create ads
  • Bring their own laptop or tablet computer