Facebook for Business (Beginners) - HALF DAY - $249

Facebook has over 1.8 billion daily active users.  Is your business taking advantage of this fantastic opportunity?  Whether you already have a Facebook business page or not, this workshop will give you the knowledge and practical experience to make it work for your business.

Workshop Outline

  • Understanding Facebook and why your business should have a Facebook page
  • Creating a Facebook Page for your business
  • Developing a Customer Avatar to effectively target
  • Understanding Facebook groups and whether should you have one
  • Understanding Facebook Page roles
  • Learning ways to increase your Facebook post likes without paying for them
  • Learn how to write Facebook posts that engage your audience
  • Develop a Posting Schedule
  • Research your competition on Facebook
  • Analyse and optimise your Facebook Page

What to expect

As this is a half day workshop, the participant will learn the concepts in first half of the morning and put them into practice in the second half with the expert guidance from our trainer and experienced digital marketer.

Who should attend and prerequisites

This workshop is ideal for Business owners or managers who:

  • Have never used Facebook and want to use it to build their business
  • Don’t have a Facebook page for their business
  • Have a Facebook page but don’t use it effectively

The prerequisites for this workshop are that participants should:

  • Be able to use a Windows or Mac computer
  • Be able to use a Web Browser (Internet Explorer, Firefox, Chrome, etc)
  • Have a good concept of their ideal customers and business objectives
  • Bring their own laptop or tablet computer